Ben and James discuss the Tesla phenomena, how they built such a powerful brand, and debate whether that will be enough to lead the company to success.
- Ben Thompson: It’s a Tesla — Stratechery
- Ben Thompson: Tesla Skepticism and Superchargers — Stratechery Daily Update
- Tesla’s Not as Disruptive as You Think — Harvard Business Review
- Ben Thompson: Obsoletive — Stratechery
- Elon Musk: The Secret Tesla Motors Master Plan (just between you and me) — Tesla Blog
- Ben Thompson: Tesla Powerwall — Stratechery Daily Update
- Ben Thompson: Xiaomi’s Struggles — Stratechery Daily Update